Traffique

I ideated, designed, and launched Traffique as its co-founder – a social platform for shopping street style straight from the street. Born from a desire to challenge the fashion industry’s rigid standards, Traffique celebrated individuality and made style accessible to everyone through street-shot photos and videos. As Co-Founder and Design Lead, I wore many hats, from UX/UI product and brand design to leading development and content strategy. We built an intuitive app that enabled global content creators to upload street-style content, tag shoppable items, monetise their work, and highlight trendsetters’ stories. After raising $500K in seed funding, we scaled to thousands of users and expanded from London to major cities like New York, Tokyo, Paris, and Berlin. Traffique wasn’t just a platform. It became a movement, empowering users and creators to express themselves through a seamless digital ecosystem.