Satago

As Head of Design at Satago, I spearheaded a comprehensive brand redesign to elevate the desktop platform and client service portal (CSP) for internal users and invoice management. Collaborating closely with engineering and product teams, I enhanced the platform’s invoice and funding systems to deliver a seamless experience. I rearchitected the user journey, enabling businesses to access funding effortlessly and maintain consistent cashflow. This was complemented by a complete brand and website overhaul, positioning Satago as a leading FinTech solution for small businesses to manage and fund their cashflow. To drive growth, I launched a video-first testimonial initiative featuring loyal customers, which sparked a surge in user acquisition through referrals. Additionally, I expanded the design team and established user research processes to validate all feature releases.

VP of Design
Led design for both product & brand

How to improve a funding experience for small businesses to manage cashflow and receive funding?

After auditing all coexisting needs, I focused first on onboarding, expanding it into an embedded solution that boosted Satago's acquisition across touchpoints. I redesigned the user journey to simplify funding for pre-approved businesses, guiding them through a seamless flow that improved conversions while maintaining cashflow visibility.

Led design for a lending-as-a-business platform, simplifying the user experience and boosting conversions. The brand redesign informed our design system, elevating both experience quality and platform usability.