token.com
As Design Leader at token.com, I reimagined the brand ecosystem to reflect the platform’s groundbreaking innovation as a video-first social crypto trading platform. Leading end-to-end product design, I introduced bold, original features and cutting-edge UX/UI. Key innovations included the scrolling video feed, Web3 wallet, rewards experience, onboarding flow, token launchpad, and creator-focused social features–all designed to redefine user engagement with crypto. With 360° hands-on design expertise, I took a holistic approach, overseeing all aspects of design–from product and brand to communications.
VP of Design
Head of Product Design & Brand
Highlights
Product Launch | Social Video Feed and features | Web3 Wallet | Onboarding | Rewards | $TOKEN Launch | Brand Design | Design Strategy
Intro Video
How do we create a Web3 Social-Fi experience that’s sticky, exciting, and truly transformational?
Starting by completely reimagining the user journey, reinventing features, and meticulously crafting every UI element. The goal? To deliver an engaging experience - one that doesn't just introduce tokens to users, but fundamentally transforms how they interact, share, and transact in the Web3 space.
UX - Flows for transaction
Product Design - Main Screens
Buy Experience
Appstore
Showcasing the app across channels
Ideating and crafting a new product in a new category, involved consistent innovation and unified visual brand cohesion in all touch-points.
No echoes, only originals. A spark to ignite imagination, a relentless dance of innovation. Forever daring, never dull.
Brand
The website we initially launched connected users to their interests, highlighting the app’s personalisation features while inviting them to discover the future of tokenisation through visual storytelling.
I played a direct role in launching our $TOKEN cryptocurrency – defining its strategic purpose, utility, and overseeing all design aspects from branding to communications
