Lebara
As Design Director for Lebara’s mobile top-up experience, I reimagined the entire user journey across segments to streamline payments, rebranded UI components, and delivered a no-frills solution aligned with the brand ethos. The end-to-end redesign reduced top-up time to under 3 minutes, boosting conversion rates for both new and loyal users. I also built a scalable design system with bold, straight-forward functional UI, empowering designers to replicate the experience efficiently while maintaining brand design cohesion.
Design Director
Product Design lead for mobile top up experience
Highlights
UX/UI | Mapping of top up journey | Design UI components | Design System delivery
Lebara's UX objective was to focus solely on the top-up experience, making it a no-frills, functional, and seamless process.
Designing a functional app isn’t easy. It demands attention to detail, user-centric thinking, frictionless interactions, and a minimalist approach.
Created a functional design system that visually aligns with the brand, enhancing consistency and usability. Complemented the top-up experience by integrating the brand’s organic, anamorphic shapes, adding a distinctive touch. Extended brand components to feel more technological, creating a more cohesive and dynamic blend of visual elements.
