Design Shift

Design for shift, push for the ripple

I work from London as a hands-on design leader specializing in product design and brand ecosystems. I partner with product, tech, and marketing leaders worldwide to deliver innovative design experiences that meet user needs and drive business growth.

Innovator. Creator. Conceptualist. Web3 Enthusiast.

UNIQUE, DIFFERENT

Isabel possesses a unique ability to blend aesthetics with functionality, creating designs that are not only visually stunning but also highly effective. 

~ Fanny Krivoy, Analogous

DESIGN WITH MEANING

I can say that what’s inspiring about the products Isabel designs is that they don’t follow, the breakaway from expectations in the space, her work is always fresh.


~ Thessy Mehrain, Liquality

PASSIONATE

Isabel is an original thinker, she’s consistently creating the new, the original. She’s an original thinker who designs and translates ideas into tangible work.


~ Isa Gouverneur, Jabra Hearing

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Truly sticky product experiences aren’t prescribed, benchmarked, or copied. They’re breakthroughs that deliver genuine gratification and fulfillment – the kind users crave and keep coming back for.

What experiences users crave?

Fresh but frictionless – swift and gratifying. Challenge them when it matters. Make it seamless and easy when it needs to. The goal of every useful product is to spark a transformation that lasts.